Trade Marketing Lead

Mô tả Công việc
The Trade Marketing Lead acts as the bridge between Sales & Marketing, responsible for optimizing trade campaigns to maximize revenue, enhance customer experience, and strengthen distributor relationships. This role requires a highly experienced trade marketer with a strategic mindset, adaptability, and a growth-oriented attitude to continuously improve business performance.
Key Responsibilities:
Trade Marketing Strategy & Planning
Develop and implement trade marketing programs tailored to different sales channels (GT, MT, HORECA, Ecommerce...).
Work closely with Sales and Marketing teams to design merchandising, promotion, and POSM strategies for effective market penetration.
Analyze consumer behavior and sales data to optimize in-store activation and demand-generation initiatives.
Boosting Sales Performance & Customer Retention
Design and execute loyalty programs to increase distributor engagement and retention.
Develop and implement sell-out driven campaigns to ensure strong product distribution and sell-through.
Assess campaign performance to optimize costs and maximize revenue.
POSM & Budget Management
Manage and optimize POSM production and promotion budgets to ensure the highest ROI.
Oversee POSM allocation and implementation to maintain brand consistency at retail touchpoints.
Market Analysis & Reporting
Track and analyze sales performance, stock levels, and market share, proposing strategic adjustments.
Conduct market research and competitor analysis to fine-tune trade marketing strategies.
Prepare periodic reports on trade marketing effectiveness and ROI.
Field Trade & Business Trips
Conduct regular market visits and trade field activities to ensure effective execution of trade marketing strategies.
Work closely with on-ground sales teams and key distributors to address market challenges and opportunities.