[Urgent] Marketing Manager

Hiring position: Marketing Manager
Department: Marketing
Location: Hanoi
Reporting to: General Director
Company: Vatech Viet
Employment Type: Full-time
Company Overview: Vatech is a global leader in dental imaging and healthcare technology. With a strong presence in more than 100 countries, we provide innovative digital solutions for dental professionals worldwide. In Vietnam, we aim to expand our market presence by building strong, trust-based relationships with local dentists, hospitals, and labs.
Position Summary: Responsible for developing the overall marketing strategy and managing all marketing activities of the company, with a strong focus on market research and competitor analysis to support business direction and enhance the company's competitive advantage.
Key Responsibilities:
1. Market research and analysis
o Market trend research and analysis
o Competitor product, price, distribution strategy monitoring and analysis
o Customer needs research and analysis
o Market(customer) segmentation.
2. Market strategy building and performing
o Product marketing planning: Develop comprehensive marketing plans for company equipment and products; create promotional plans to drive product awareness and sales.
o Event organization: Plan, organize and execute events such as exhibitions, seminars, workshops and corporate events.
o Customer acquisition: Identify and engage potential customers through various channels to drive sales.
o Media channels: Maintain and enhance the company's presence on media channels, including social media, websites and other digital platforms.
o Branding positioning and distinguishing points developing.
3. Sales activity support
o Making sales materials
o Building distribution expanding plan with sales team
4. KPI management and reporting
o Setting and analysis each marketing plan and activities KPI
o Regular report about market
• Market and Competitor Research: Conduct research on market trends, competitor activities and customer preferences.
• Relationship Building: Build and maintain relationships with key influencers (KOLs) in the dental industry; Collaborate with KOLs to promote products and enhance brand reputation.
• Support other departments in developing and implementing cross-functional projects in line with marketing objectives