Account Director/ Manager - Vietnam

About @comm Group
@comm Group is a global integration communications enabler, specialising in translating China's most effective marketing strategies for global success.
With over 20 years of experience helping brands thrive in China's fast-paced and ever-evolving ecosystem, we now help clients across APAC and beyond apply proven models in social-first content, data-driven creative and e-commerce acceleration.
Our expertise lies in building full-funnel, culturally relevant strategies - from rapid test-and-learn frameworks to emotional brand storytelling and O2O (online-to-offline) activation. From our heritage in China, we empower brands to grow faster, engage deeper, and stay ahead in an interconnected world.
Key Responsibilities
1. Client & Business Leadership
• Serve as the day-to-day client lead for creator and social-led campaigns.
• Translate client business challenges into clear campaign strategies and actionable briefs.
• Manage client communications: briefing, approvals, feedback loops, reporting and ongoing relationship building.
• Identify growth opportunities within existing accounts - upsell regional or cross-platform solutions.
• Partner with the Regional Group Director on commercial forecasting, budgeting and client satisfaction tracking.
2. Strategic Planning & Campaign Development
• Lead briefing sessions to translate brand objectives into platform-fit, creator-driven concepts.
• Oversee campaign planning - defining KPIs, creative angles, channel mix and content cadence.
• Collaborate with the Creator Strategist and Regional Planning team to localise frameworks and adapt best practices from China to Vietnam.
• Present strategic recommendations, WIPs, and performance reviews to clients with clarity and confidence.
3. Project & Performance Oversight
• Supervise the local and regional teams through all campaign stages: ideation, production, approvals, launch, and reporting.
• Ensure deliverables meet agreed quality, brand, and compliance standards.
• Manage budgets, timelines, and scopes of work; flag risks and mitigation plans early.
• Track campaign results (ER, CTR, GMV, etc.) and translate data into actionable insights and optimisations.
4. Team & Collaboration
• Mentor Creator Strategists and Assistants, building capability in planning and client service.
• Coordinate with regional creative, ops and data teams to maintain alignment and performance visibility.
• Support internal learning sessions and contribute to developing @comm Group's creator methodology.
What We Offer
• Direct client-lead role with ownership of key accounts and revenue growth.
• Strategic exposure - collaborate with regional leaders across China and APAC.
• Freedom to shape market approach and influence client-facing best practices.
• Hybrid and flexible working.
• Regional career path opportunities as we expand into new markets.