Account Manager

About BCM
At BCM, we create integrated solutions across Creative, Media, Digital Experience, E-commerce, Data and CRM to help brands solve business and consumer challenges.
We are looking for people who are curious, proactive and eager to grow beyond traditional account management - combining strong client partnership with an understanding of how different marketing disciplines work together to drive business results.
About the Role
As Account Manager Commerce and Performance, you will lead the day-to-day client relationship and delivery of E-commerce and performance-led workstreams across assigned accounts.
You will translate commercial objectives into clear briefs and action plans, coordinate E-commerce and Paid Media specialists, and keep work moving from planning and set-up through execution, optimisation and reporting.
This role is designed for someone with hands-on working knowledge of marketplace E-commerce and digital performance, combined with strong client-servicing and project-management skills. You are not expected to lead every IMC discipline independently, but you must connect Commerce and Performance workstreams with the wider brand, creative, social, data and technology ecosystem.
Key Responsibilities
Client and Account Management
Act as the primary day-to-day contact for assigned Commerce and Performance workstreams, building trusted and responsive client relationships.
Understand the client's business, category, sales channels, commercial priorities and platform objectives.
Receive and clarify client requests independently, identify missing information and translate requirements into clear actions for specialist teams.
Manage client expectations, feedback, approvals and decision-making with clear recommendations and next steps.
Identify opportunities to grow Commerce and Performance scope based on business needs and performance gaps.
Commerce and Performance Delivery
Manage E-commerce workstreams across relevant marketplaces and social-commerce platforms, including campaign calendars, promotions, assortment, content, pricing, stock dependencies and platform operations.
Work closely with Paid Media and E-commerce teams to turn GMV, traffic, conversion and efficiency targets into executable plans.
Understand and discuss core metrics such as GMV, traffic, conversion rate, average order value, ROAS, cost per acquisition and media efficiency.
Coordinate data collection, reporting and performance reviews; identify issues, dependencies and required actions before they become client escalations.
Support optimisation discussions by connecting media performance with commercial levers such as stock, pricing, promotion, assortment, content and platform mechanics.
Stay informed about marketplace policies, platform tools, affiliate and creator commerce, retail media and emerging Commerce trends.
Project Leadership
Lead assigned workstreams from briefing through delivery, with clear scope, timelines, owners, dependencies and milestones.
Coordinate cross-functional teams including E-commerce, Paid Media, Creative, Social Outreach,
Production, Technology, Data and CRM.
Prepare clear internal briefs and ensure specialist recommendations are consolidated into a coherent client-facing plan.
Maintain accurate status tracking, meeting documentation, action logs and risk escalation.
Review deliverables and reports for accuracy, consistency and readiness before client submission.
Commercial Management
Prepare and manage quotations, scopes of work, monthly allocations and change requests with the Account Director and specialist teams.
Track budgets, actual costs, resource usage and profitability for assigned workstreams.
Control scope and flag out-of-scope requests, commercial risks or delivery inefficiencies early.
Coordinate commercial documentation including purchase orders, contracts, acceptance reports and payment processes.
Integrated Collaboration
Partner with the Integrated Account Lead or Account Director to ensure Commerce and
Performance plans support the client's wider brand and business priorities.
Translate specialist inputs into concise business narratives that clients can understand and act on.
Join integrated planning and review sessions when Commerce or Performance expertise is required.
Build practical working knowledge across Creative, Social, Digital Experience, Data and CRM to manage dependencies without duplicating specialist ownership.
Team Leadership
Guide junior account team members on Commerce workflows, client servicing, documentation and follow-up.
Delegate clearly while maintaining accountability for delivery quality and response time.
Share knowledge, templates and best practices to improve Commerce and Performance capability across the Account team.
Requirements
Minimum 4-5 years of relevant experience in E-commerce, Performance Marketing, Digital Account Management or integrated client servicing within an agency, platform, enabler or brand environment.
Demonstrated experience managing E-commerce or performance-led client workstreams independently.
Strong working knowledge of marketplace and social-commerce operations; experience with platforms such as Shopee, Lazada and TikTok Shop is preferred.
Good understanding of Paid Media and performance measurement, including the relationship between media investment, traffic, conversion and commercial outcomes.
Ability to interpret performance reports, identify key issues and facilitate clear optimisation actions with specialist teams.
Strong client-servicing, project-management, prioritisation and problem-solving skills.
Commercial awareness with experience managing scopes, quotations, budgets and project profitability.
Clear communication and presentation skills, with the ability to simplify technical information for clients and internal stakeholders.
Proactive, organised and comfortable managing multiple fast-moving workstreams.
Experience guiding or mentoring junior team members is preferred.
Strong English and Vietnamese communication skills.
What Success Looks Like
Clients receive timely, confident and commercially relevant guidance on Commerce and Performance workstreams.
Client requests are clarified and routed efficiently, reducing rework and dependence on the Account Director.
E-commerce and Paid Media teams receive clear briefs, decisions and follow-up from Account.
Projects and always-on operations are delivered on time, within scope and with accurate reporting.
Performance risks and operational dependencies are identified early, with clear owners and recovery actions.
Assigned accounts achieve healthy client satisfaction, profitability and sustainable growth.
Benefits
13th month salary and full statutory insurance.
Performance review twice a year and annual performance bonus.
Company trips, annual leave and monthly birthday celebration.
Holiday benefits and employee recognition programs.
Laptop provided.
Monthly Happy Hour and quarterly/annual MVP Awards.