Associate Marketing Communications Manager

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JOB MISSION
The Associate Marketing Communications Manager is responsible for driving Garmin Vietnam's social media and digital
communications, with a strong focus on content execution, digital campaign management, and performance
optimization.
This role works closely with internal, regional, and external partners (Digital agency, Designer & KOL) to deliver
effective, data-driven social and digital campaigns that strengthen brand engagement, maximize digital performance,
and support overall marketing and business objectives.
JOB
DESCRIPTION
1. SOCIAL MEDIA & CONTENT
• Develop social media strategies, content calendars, and content for local organic assets, and work with the
design team to execute across Facebook, Instagram, and other relevant platforms.
• Collaborate closely with the internal marketing team, regional team and sales team to develop social
campaigns that help achieve marketing goals.
• Support KOL activations and online exposure to amplify content reach and drive brand engagement on social
media.
• Manage social paid activities and monitor performance.
2. DIGITAL CAMPAIGN MANAGEMENT
• Plan and execute digital campaigns across Meta, Google, and other relevant platforms.
• Lead daily communication with agencies for the execution of display and programmatic formats, closely
monitor their performance to ensure campaign KPIs are achieved.
• Monitor and track campaign performance using analytics and data tools such as Ad Dashboard, Google
Analytics, Google Data Studio, etc.
• Analyze ongoing campaigns based on performance data and proactively provide strategic recommendations to
achieve campaign goals and improve performance.
• Manage budgets and optimize ads, including planning budget allocation and pacing, setting up audience
targeting, and running A/B tests.
• Stay updated on digital trends, customer insights, and industry benchmarks to provide input for digital strategy
development.
• Conduct weekly, monthly, and post-campaign reports for all digital campaigns.
3. OTHERS
• Other admin tasks assigned: follow up with different stakeholders to prepare documents for contracts/
payment process & ensure to complete in a timely manner.
• Undertake ad-hoc relevant tasks as required from Line Manager.