Brand Communication Senior Executive

I. Job purpose:
This role supports the company's branding and communication initiatives across traditional and digital platforms. The Senior Executive will develop and lead execution of brand and communication initiatives including event execution, digital marketing development, and corporate communications based on understanding the company's strategy.
II. Key Responsibilities
• Execute and enhance brand communications in alignment with regional and local strategies
• Lead planning and execution of events and digital marketing to support branding efforts
• Proactively address high potential audience with the right message through efficient distribution channels
• Plan and deliver consistent messaging across media and digital touchpoints with increase earned media year on year, working closely with Brand Communication Lead, local PR firm, and advertising agency
• Strengthen relationships with key media contacts and other business stakeholders, such as influencers, OE partners, dealers, experts...
• Monitor brand health in the media and promptly take necessary actions if any potential crisis arises
• Be responsible for reviewing all Displays and POP design items produced within Bridgestone by other departments to ensure consistency in Bridgestone brand identity
• Monitor & manage agency performance in terms of event, PR, digital
• Follow up paperwork task if required