Business Development Manager (Overseas Education Recruitment)

POSITION OBJECTIVE
The Business Development Manager is responsible for building and expanding the strategic partner ecosystem, developing the Australian study abroad market, and building and growing the U.S. market - in order to increase the pipeline of prospective students, expand the service portfolio, and lead the business team to achieve sustainable growth targets.
KEY DUTIES & RESPONSIBILITIES
1. Partner & School Channel Development
• Identify, approach, and sign cooperation agreements with universities, colleges, high schools, and educational organizations in the United States.
• Develop a network of agents, consulting partners, and related service providers within the study abroad ecosystem.
• Maintain and strengthen long-term relationships with existing partners; periodically monitor and evaluate the performance of each partner channel.
• Negotiate cooperation terms, commissions, scholarship support, and incentives offered to students through the company.
2. Prospective Student Growth (Lead Generation)
• Plan and implement student pipeline development campaigns through B2B partners, schools, language centers, and parent communities.
• Coordinate with the Partnership and Marketing departments to develop content, events, and communication campaigns targeting parents and target students.
3. Service & Study Abroad Ecosystem Development
• Connect with ancillary service providers (insurance, accommodation, visa support) to expand a comprehensive service ecosystem.
• Propose new business models and service packages aligned with market trends and customer needs.
4. Market Building & Development
• Analyze and evaluate trends in Australian and U.S. study abroad markets, identifying new market opportunities.
• Develop market entry strategies and expand the geographic scope of operations, both domestically and internationally.
• Represent the company at international education conferences, exhibitions, and industry networking events.
• Monitor competitors and provide timely recommendations for strategic adjustments.