Business Development Manager

Job Overview:
The Sales & Marketing Executive is responsible for driving revenue growth, increasing subscriptions, and enhancing the visibility of the news magazine. We are seeking individuals who can expand these services into the Vietnamese market by introducing new research projects, securing sponsorships for various Press Xpress programs, bringing in opportunities for organizing events, and acquiring media-related projects.
Key Responsibilities:
Sales:
• Identify and engage with potential advertisers, sponsors, and corporate clients to generate advertising revenue.
• Build and maintain strong relationships with existing clients to ensure retention and upselling opportunities.
Marketing:
• Design and implement marketing campaigns to promote the magazine and increase subscriptions.
• Utilize digital marketing channels, including social media, email, and search engine optimization (SEO), to expand the magazine's reach.
• Collaborate with the editorial team to align marketing efforts with magazine content and themes.
• Analyze market trends, competitor activities, and audience preferences to adjust strategies accordingly.
Event Management and Networking:
• Represent the magazine at industry events, trade fairs, and conferences to build brand awareness and network with potential clients.
• Organize promotional events or campaigns to engage readers and advertisers.