Cluster Digital Marketing Manager

1. Digital Marketing Strategy & Planning
• Develop and implement cluster-wide digital marketing strategies aligned with hotel positioning, brand standards and commercial objectives.
• Build and manage annual/ monthly digital marketing plans across all cluster properties and brands.
• Identify digital trends, platforms and opportunities relevant to target audiences, particularly Gen Z, millennials and leisure travellers.
• Ensure consistent brand presence and messaging across all digital touchpoints.
Social Media & Content
• Lead social media strategy and content planning for the cluster's hotels and brands.
• Develop monthly content calendars and oversee content production across key platforms such as Facebook, Instagram, TikTok and other relevant channels.
• Work closely with Graphic Designers, photographers, videographers, KOLs and agencies to deliver engaging content.
• Monitor social media performance, audience engagement and community sentiment.
2. Performance Marketing
• Plan, execute and optimize paid digital campaigns across Meta, Google, TikTok and other relevant platforms.
• Manage campaign budgets, targeting, creatives, bidding and performance optimization.
• Work with Revenue, Sales and E-commerce teams to support room bookings, F&B revenue, events and other commercial objectives.
• Track ROAS, CPA, CTR, conversion rate and other relevant KPIs.
Website, SEO & Online Presence
• Manage and optimize hotel websites and key digital platforms to ensure accurate, engaging and conversion-focused content.
• Coordinate SEO initiatives including keyword strategy, on-page optimization and content development.
• Monitor website traffic, user behavior and conversion performance using relevant analytics tools.
• Ensure hotel information, offers, visuals and brand assets are up to date across digital channels.
3. Reporting & Analytics
• Monitor and analyze digital performance across the cluster.
• Prepare regular reports covering social media, website, paid media, SEO and campaign performance.
• Translate data and insights into actionable recommendations for improving reach, engagement and conversion.
4. Team & Stakeholder Management
• Coordinate with Marketing, Sales, Revenue, E-commerce, F&B and Operations teams across properties.
• Manage external agencies, freelancers and digital partners when required.
• Support and guide junior digital/marketing team members where applicable.