Customer Segment

Company Description Orient Commercial Joint Stock Bank (OCB), established in 1996, is one of Vietnam's leading banks, recognized for its strong growth, safety, and efficiency. With 176 branches and transaction offices across 48 key economic provinces, OCB offers extensive nationwide coverage and diverse banking services.
The bank focuses on international-standard risk management, digital transformation, and a sustainable development strategy to become a pioneering Green Bank in Vietnam. OCB is committed to creating long-term value for shareholders, partners, and customers while supporting the government's Net Zero goal by 2050. Guided by its vision to be among the top 5 private commercial joint stock banks, OCB operates on core values of being customer-centered, striving, innovative, responsible, and team-oriented.
Role Description This is a full-time, on-site role based in Ho Chi Minh City, Vietnam, focusing on customer segment management. The role involves analyzing customer data to identify key segments, behaviors, and needs, and supporting the design of tailored products, services, and campaigns for each segment.
The position requires close collaboration with sales, marketing, and product teams to improve customer satisfaction, retention, and growth in assigned segments. Daily tasks include monitoring segment performance, preparing reports and insights, and proposing initiatives to enhance customer experience and service quality. The role also includes handling customer feedback related to specific segments and ensuring alignment with OCB's customer-centered and sustainable banking strategy.
Qualifications
Candidates should possess strong interpersonal skills and customer support capabilities.
Candidates should possess skills in customer satisfaction, including experience in enhancing and measuring customer experience.
Candidates should possess analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
Candidates should possess effective communication skills, both written and verbal, for internal collaboration and customer interaction.
Bachelor's degree in Business, Finance, Marketing, or a related field is preferred.
Experience in banking, financial services, or customer segment management is an advantage.
Ability to work collaboratively in cross-functional teams and adapt to a dynamic, growth-oriented environment.
Familiarity with customer analytics tools and basic proficiency in MS Office (Excel, PowerPoint, Word) is beneficial.