Deputy Manager

BRAND: Bershka
LOCATION: Hanoi Centre - 175 Nguyen Thai Hoc, Ba Dinh, Ha Noi
PURPOSE OF THE ROLE
To drive sales and improve store performance by developing strategies to positively impact all store operations and achieve the company's objectives while keeping a strong focus on people.
KEY RESPONSIBILITIES
▸ Product
● Product knowledge: Is interested in trends and fashion in general. Understands the collections in depth and makes use of commercial reports to improve product management.
● Analyses the competitors and the market and adapts the store according to its needs.
● Analyses and reacts to all store KPIs and forecasts future objectives.
● Maintains ongoing communication with the area and product manager, providing regular feedback and receiving information on new collections, product requests and upcoming arrivals.
● Visual merchandising: Works with the visual merchandising team to offer high standards of coordination and styling in all areas of the store (interior/window). Coordinates the product based on top sales and current trends while complying with company image standards. Guarantees effective and constant store replenishment.
● Customer service: Ensures that high standards of customer service are met and solves issues involving customers.
● iPod sales: Drives additional sales via iPods and contributes to creating a complete omnichannel experience for the customers.
▸ Processes
● Ensures the appropriate use of the RFID technology in all store processes and follows up on the training of the team.
● Delivery and stock organization: Effectively manages the delivery process and ensures the proper organization in the stockroom following the company's objectives.
● Ensures all the operations in store are implemented following the Company's guidelines and provides constant feedback to Area Team for its improvement. (i.e. Fitting Rooms, queue management, running rails, replenishment flow, cash desk)
● Follows the latest developments about SINT and online orders, informs the team of all changes and supervises the correct organization and operations.
● Ensures the correct use and maintenance of all store devices (TGT, iPod, iPad, PDA, walkie-talkies, tills, etc.) and reports any incidents to the relevant department.
● Effectively manages the orders of all materials (i.e. stationary, bags, cleaning, graphics etc) and communicates regularly with General Services department.
● Shrinkage and Security: Knows and applies all internal procedures to control shrinkage and supervises inventories and applies all the necessary action plans to ensure the Company's objectives.
● Till supervision: Ensures compliance with all till procedures.
▸ People
● Can actively participate in talent acquisition of new team members and guarantees the successful welcoming of new starters.
● Trains, develops and motivates store staff with training sessions, talks (or other performance reviews) and development plans, and keeps the team up to date with all business objectives and the latest news.
● Identifies potentials and guarantees succession plans for key positions in the store.
● Transmits the company's culture and values and encourages the team to adopt them as part of their daily routine.
● Analyses and reacts to HR KPIs (i.e. absenteeism, employee turnover, etc.).
● Manages store hours, minimum coverage, monthly shifts, daily plans and holidays according to the sales and the budgets given by the company while respecting local employment legislation.
● Controls staff absence and lateness.
● Ensures and promotes a professional staff image.
● Guarantees staff wellbeing, the implementation of best safe work practices and the compliance of all Health and Safety regulations.
● Manages the resources available in store according to the company's sustainability policy.
● Respects the opinion of others and promotes the company's principles of diversity and inclusion.