Director Of Business - Vietnam & Southeast Asia

Own profitability for Vietnam; support profitability discipline across SEA markets (Indonesia, Thailand).
Drive monthly gross collections to contribute to regional targets.
Manage the full cost structure - sales cost, marketing spend, academy cost, operating expenses - with a clear view of contribution margin at every level.
Track and optimize unit economics weekly: RoAS, CVR, AOV, renewal rate, churn, and cost per acquisition.
Make resource allocation decisions that balance revenue growth with margin discipline - and defend those decisions with data.
Lead and develop the sales organization across new sales, URI (renewals), and pre-sales.
Build systems for referral generation and cross-sales to reduce dependence on paid acquisition.
Set and monitor conversion funnel targets (lead → call → booking → completion).
Introduce and manage performance incentive structures that drive the right behaviors.
Collaborate with the marketing team to ensure marketing investment delivers measurable RoAS.
Guide channel strategy - paid, organic, KOL, community - with ROI as the primary filter.
Ensure marketing and sales operate as one integrated funnel, not separate functions.
Partner with the academic team to maintain class quality, student satisfaction, and teacher performance.
Use PTM attendance rates, issue resolution rates, and NPS as leading indicators of renewal health.
Ensure academic costs are tracked and managed as part of the overall margin structure.
Lead a cross-functional team across sales, pre-sales, marketing, academic, and operations.
Hire, develop, and performance-manage team leads across functions.
Build a culture of accountability, data discipline, and continuous improvement.
Design career paths and compensation structures that attract and retain high performers.
Develop quarterly business plans with clear targets, resource requirements, and risk flags.
Communicate performance - wins, misses, and forward-looking actions - to the Group CEO with clarity and honesty.
Identify market opportunities and structural improvements across SEA with a view to replication.