E-commerce Executive

E-COMMERCE EXECUTIVE
📍 Location: Ho Chi Minh City, Vietnam
🏢 Company: Cobi Group
👤 Reporting to: Online Sales Leader
About the Role
We are looking for a proactive and analytical E-Commerce Executive to manage daily operations and commercial activities for Shopee Cobi Home, Shopee Cobi Bread, and other assigned e-commerce platforms.
The role focuses on marketplace operations, campaign execution, onsite advertising, and performance optimization across Home Living, Furniture, HoReCa, and Bakery categories.
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Key Responsibilities
Marketplace Operations (25%)
Manage daily operations and optimization of Shopee and other assigned platforms.
Manage product listings, pricing, product portfolio, SIS, landing pages, and thumbnails.
Coordinate with platform KAMs on campaigns, mega events, and livestream activities.
Monitor store performance, product availability, and operational issues.
Coordinate with Warehouse / Logistics to ensure sufficient stock.
Campaign & Promotion Management(30%)
Develop and execute monthly commercial and promotion plans for assigned platforms based on business priorities and campaign calendars.
Set up and manage platform promotional mechanics, including discounts, vouchers, bundles, gifts, free shipping, and campaign offers.
Coordinate with platform KAMs on campaign registration, campaign benefits, traffic opportunities, and execution requirements.
Coordinate with internal teams to ensure SKU, price, stock, promotion, content, and campaign mechanics are aligned before launch.
Ensure accurate and on-time execution of major campaigns and Double-Day/Mega campaign.
Review campaign results and identify opportunities for improvement for the next campaign cycle.
Traffic & Performance (20%)
Coordinate onsite advertising, including media planning, ad setup, budget allocation, and optimization.
Monitor ROAS, spend, traffic, conversion, and sales performance.
Optimize traffic and advertising investment based on performance.
Shopee Affiliate Management: Manage Shopee Affiliate activities and creator partnerships to drive affiliate sales and campaign performance.
Reporting & Collaboration (25%)
Prepare weekly/monthly performance reports covering GMV/NMV, orders, traffic, conversion, ROAS, and campaign performance.
Analyze performance by platform, campaign, category, and SKU.
Work closely with Marketing, Design, Finance, Warehouse, CS, Sales, and platform KAMs.
Provide actionable insights to improve online sales performance.
Perform other tasks assigned by the line manager.
Qualification & Requirement
### Experience
Bachelor's degree in Business, Marketing, E-commerce, or related fields.
2+ years of experience in E-commerce, Marketplace, or Social Commerce.
Practical experience managing Shopee is required; TikTok Shop, Lazada, or other platforms are a plus.
Strong understanding of marketplace operations, commercial planning, affiliate programs, platform campaigns and digital campaigns.
Experience working with cross-functional teams and external platform partners.
### Skills
Strong analytical and problem-solving skills.
Excellent project management and stakeholder management.
Advanced Excel / Google Sheets.
Good communication and stakeholder coordination skills.
Proactive, detail-oriented, and comfortable working in a fast-paced environment.
Vietnamese: Fluent. English: Working proficiency preferred. Korean: A plus.
### Preferred
Experience in E-commerce, Home Living, Furniture, HoReCa, or F&B industries is a plus.
### BENEFITS:
Company-provided laptop/desktop; company car available for business trips
Opportunities to attend overseas exhibitions, research programs, and Korea trips (for outstanding employees)
Full salary-based social insurance coverage
Free coffee, tea, and soft drinks at the office
Employee discounts on all COBI GROUP products
Foreign language training support: 50% of monthly tuition (up to 1,000,000 VND/month)
Child tuition support: 500,000 VND per child (from 3 years old). Up to 2 children per employee
Domestic & international business trips: All expenses covered by the company. Additional daily travel allowance
Overtime compensation in accordance with Labor Law
Annual health check-up
Salary review once per year & 13th-month salary
Seniority allowance: +300,000 VND/year (after every 12 months of service)
12 days of annual leave
Trade Union membership upon signing official labor contract, with full benefits for holidays, birthdays, and welfare programs
OTHER INFOMATION
Time to work: 8:00 am - 18:00 pm (Monday - Friday)
Location: 16Fl, Cobi Tower II, 2-4 street 8, Tan My Ward, HCMC.