E-COMMERCE TEAM LEAD

1. E-commerce Performance Management
Take full ownership of channel performance and proactively identify issues and opportunities, proposing data-driven solutions.
Scale and dominate multi-platform stores with proven growth metrics (% revenue increase) rather than just maintaining daily operations.
Monitor daily/weekly/monthly performance (sales, traffic, conversion, AOV) and ensure achievement of assigned targets.
Analyze platform performance and identify growth opportunities, risks, and action plans.
2. Campaign Planning & Execution
Plan and execute platform campaigns assortment, pricing strategy, promotion schemes, and visibility to maximize performance.
Coordinate with internal teams to align campaign mechanics, stock readiness, and marketing support.
3. Livestream & Social Commerce
Plan and drive livestream strategy across Shopee and TikTok Shop, including KOL selection, deal strategy, and performance optimization.
Work with KOLs/KOCs and enablers to optimize livestream performance (GMV, traffic, conversion) while ensuring profitability and cost efficiency.
4. Budget Planning & Control
Plan, allocate, and manage e-commerce budgets, including platform packages, media spend, and campaign investments.
Engineered data-driven strategies that directly improved bottom-line profitability and optimized marketing spend efficiency (ROAS).
Ensure efficient allocation of resources to maximize business outcomes.
5. Market & Competitor Analysis
Lead the development of regular market intelligence reports, including competitor benchmarking, and translate insights into actionable strategies.
Provide actionable insights and strategic recommendations based on data and market trends.
Demonstrate strong data-driven mindset in identifying opportunities and guiding decisions.
6. Enabler & Agency Management
Audited and challenged external partners (Enablers/Agencies) to ensure strict adherence to KPIs and high-quality execution of campaign assets.
Ensure alignment on targets, execution plans, and performance tracking.
Monitor and evaluate enabler performance, ensuring quality delivery and continuous improvement.
7. Reporting & Stakeholder Management
Confidently present, discuss, and align directly with Director on business performance, strategy, and key issues.
Directly present, discuss, and align with Director on business performance, strategy, and key issues.
Proactively raise concerns, propose solutions, and drive decision-making.
8. Cross-functional Coordination
Collaborate closely with Marketing, Supply Chain, Finance, and other stakeholders to ensure smooth operations.
Align on product launches, stock planning, pricing, and promotional activities.