Ecommerce Manager

ECOMMERCE GROWTH MANAGER (Full-time)
CHAUTFIFTH CO., LTD
WORKING INFORMATION
Working hours: [protected info], Monday to Friday (1-hour lunch break)
Working location: Tan Binh District, Ho Chi Minh City
Reports to: General Manager
JOB DESCRIPTION The Ecommerce Growth Manager owns profitable online growth across DTC and marketplaces. This role combines strategy with hands-on trading and execution: building a sustainable growth engine, accelerating performance, and creating the systems and pipeline required for consistent long-term growth.
2.1. Growth Strategy & Commercial Ownership
Own e-commerce growth plan, targets and P&L across DTC and marketplaces; translate annual targets into quarterly/monthly channel plans.
Identify the few highest-impact growth levers across traffic, conversion, AOV, retention and assortment; prioritise and execute them.
Build a sustainable growth roadmap and operating rhythm so the business grows beyond campaign peaks without constant firefighting.
2.2. Trading, Campaigns & Hands-on Execution
Own the commercial calendar across Shopee, Lazada, TikTok Shop and Shopify: mega days, launches, always-on, livestream and tactical pushes.
Personally manage / review campaign setup, pricing, vouchers, listings, storefront, stock visibility and platform mechanics when needed.
Monitor daily/weekly performance and react fast: diagnose gaps, adjust product focus, offers, traffic or execution to hit target.
2.3. Product, Merchandising & Inventory
Use sales, margin, traffic, conversion and sell-through data to define hero SKUs, assortment priorities, pricing and channel merchandising.
Work with Merchandising / Operations on demand forecast, stock allocation and replenishment to prevent both lost sales and overstock.
Build repeatable launch playbooks for new products: target, content, stock, traffic, promotion and post-launch review.
2.4. Acquisition, Conversion & Retention
Drive profitable acquisition with Marketing / Performance teams; own the commercial outcome across CAC, ROAS, CIR and revenue.
Continuously improve conversion through storefront/PDP optimisation, bundles, upsell, promotion mechanics and structured testing.
Build CRM, affiliate, creator and livestream pipelines that create repeatable traffic and repeat purchase instead of relying only on paid media.
2.5. Analytics & Growth Pipeline
Maintain a simple performance dashboard covering Revenue, Margin, Traffic, CVR, AOV, CAC/ROAS/CIR, Repeat Rate and Sell-through.
Turn data into decisions: what happened, why, what to do next, owner and expected impact.
Maintain a prioritised pipeline of growth experiments and improvements; test, measure, scale winners and stop low-impact work.
2.6. Team & Cross-Functional Leadership
Set clear priorities, KPIs and operating cadence for the E-commerce team; build systems and SOPs that reduce dependency on ad-hoc execution.
Coordinate Marketing, Creative, Merchandising, Warehouse, CS and Finance around one integrated commercial plan.
Stay hands-on: inspect data, work inside platforms, configure campaigns and solve execution issues directly when required.
REQUIREMENTS
4-6+ years in E-commerce / Growth / Marketplace, preferably Fashion, Retail, Lifestyle or DTC.
Proven ability to grow revenue profitably, with strong command of CVR, AOV, CAC, ROAS, CIR, margin, sell-through and inventory.
Hands-on with Shopify and major marketplaces; strong Excel / Google Sheets and analytical capability.
Strong commercial judgement, structured planning and execution discipline; able to move between strategy and detailed operations.
Experience across performance, CRM, affiliate / creator commerce and merchandising is strongly preferred.
Good English communication skills.
SALARY - BENEFITS
Competitive salary package: Negotiable based on experience.
Performance bonus linked to e-commerce growth and profitability.
13th-month salary and statutory insurance benefits in accordance with Vietnamese Labor Law.
High ownership to build CHAUTFIFTH's e-commerce growth engine and operating system.
HOW TO APPLY
Please send your CV and relevant case studies to: [protected info]
WHY CHAUTFIFTH?
CHAUTFIFTH is a fashion brand committed to delivering a complete customer experience - from product design to bold brand storytelling and high-energy retail and digital commerce experiences.
CREATIVITY & DEDICATION are the core values that define us.
We are not looking for employees. We are looking for team members who grow with the brand.
We seek individuals who are:
Dedicated to delivering the highest service and brand standards.
Honest and detail-oriented.
Ambitious, commercially curious and eager to grow professionally.
Thank you for your interest in joining CHAUTFIFTH.
HR CHAUTFIFTH