Founding Director | Lifestyle & Brand Experience MHG

At MHG, we don't just build hotels; we create destinations where people want to return time and time again throughout the year-places where every trip brings new experiences, new communities, and memorable stories. We are seeking a Founding Director - Lifestyle & Brand Experience MHG to join us in building a scalable experience system across the entire MHG ecosystem. This is your opportunity to shape a Vietnamese lifestyle hospitality brand capable of competing on a regional scale.
Key Responsibilities:
- Craft the Guest Journey Experience DNA: Define and design the experience DNA across the entire guest journey, including the Arrival Experience, Morning Ritual, Sunset Experience, Night Experience, Family Experience, Wellness Journey, Kids Journey, Food Journey, and Local Culture Experience.
- Curate the 365-Day Activity Calendar: Develop a year-round calendar encompassing Music, Wellness, Sports, Arts, Family, Kids, Community, Culinary, Festivals, and Seasonal Campaigns.
- Collaborate on F&B Concepts: Partner with the F&B team to develop and elevate concepts such as the Beach Club, Rooftop, Signature Restaurant, Pop-up Concepts, Guest Chef Series, Farmers Markets...
- Build Loyal Communities: Foster vibrant communities around interests like the Running Club, Pickleball Club, Wellness Club, Founders' Retreats, Family Club, and Digital Nomads...
- Expand the Partner Network: Develop a strong network of artists, chefs, designers, creators, travel influencers, wellness experts, and sports partners.
- Standardize the Experience Framework: Establish and institutionalize the Lifestyle Playbook, Brand Experience Standards, Community Handbook, Seasonal Calendar, and Creator Partnership Framework for seamless replication across the entire Mandala system.