As the Marketing Team Leader at Uncle Bills (UBL), you will play a key role in driving our brand visibility, sales growth, and marketing innovation across both offline and online channels. Your leadership will shape how our products are presented, marketed, and sold in retail stores, e-commerce platforms, and B2B channels.
1. POSM & Merchandising Development
• Plan and implement effective product display strategies to maximize visibility in the retail sector.
• Collaborate with suppliers to design, produce, and distribute high-quality POSM materials.
• Develop engaging planograms to enhance the in-store shopping experience and increase sales.
2. Market Analysis & Product Strategy
• Conduct in-depth market and competitor research to identify opportunities and trends.
• Develop and execute pricing and positioning strategies to strengthen UBL's market presence.
• Create innovative
trade marketing campaigns to boost sales performance.
• Work cross-functionally to plan and execute seasonal promotions and strategic campaigns.
3. Brand Activation & Trade Marketing
• Lead brand activation programs at retail locations to enhance brand awareness.
• Oversee product launch campaigns and in-store promotional events.
• Train, supervise, and guide PG teams to optimize sales performance.
4. E-Commerce &
Digital Marketing• Manage and optimize sales on e-commerce platforms (Shopee, Lazada, etc.) to drive growth.
• Implement targeted digital marketing campaigns to increase online engagement and conversion.
• Develop and expand B2B online sales channels to unlock new business opportunities.
5. Team & Department Management
• Supervise, mentor, and develop the Marketing and E-Commerce team to enhance performance.
• Ensure smooth operations of fulfillment and customer service for the online channel.
• Represent the Marketing & Online Department in strategic leadership meetings.
