Key Responsibilities
Sales &
Business DevelopmentDeliver sales revenue and growth targets across assigned key retail accounts.
Develop and execute sales action plans to maximize sales performance.
Identify growth opportunities by expanding store coverage, increasing product assortment, and growing sales per store.
Build and maintain strong relationships with key customers to drive long-term business growth.
Maintain and strengthen retail partnerships by driving commercial initiatives, promotional activities, and joint business plans to sustain sales growth and support successful contract renewals.
Sales Planning & Performance Management
Forecast weekly sales volumes and coordinate demand planning to optimize sell-through.
Manage product availability while keeping product waste and unsold inventory within budget.
Monitor sales performance, analyze business trends, and recommend improvement actions.
Team Leadership
Lead, coach, and develop the field sales team (PGs) to achieve sales and execution excellence.
Plan and manage PG work schedules to ensure smooth daily operations, adequate store coverage, and effective execution of in-store activities.
Train and onboard PGs within the assigned division, ensuring they have a thorough understanding of the company's products, quality standards, product handling requirements, and key characteristics of fresh produce.
Monitor in-store merchandising, product visibility, and promotional compliance.
Account & Operations Management
Coordinate closely with Supply Chain, and Operations to ensure timely order fulfillment and product availability.
Resolve pre-sales and post-sales issues to maintain high customer satisfaction.
Ensure smooth execution of promotions, product launches, and in-store activities.
Cross-functional Collaboration
Work collaboratively with Sales, Marketing, Supply Chain, Production, QA, and other departments to achieve shared business objectives.
Communicate effectively with internal stakeholders and customers to ensure alignment and efficient execution.
Why Join DHF Platforms
A genuine build-it role: shape a brand-new national channel from the ground up, with direct visibility to senior leadership.
Competitive base salary plus commission.
Clear career growth path: progress from
Sales Executive to
Sales Manager and beyond as the channel scales and you grow with it.
Full statutory insurance, annual leave, 13th-month salary, and performance-based incentives.
