Marketing Executive (with travel consultant experience)

PURPOSE AND SCOPE OF ROLE
The Marketing Executive is responsible for supporting the development and execution of product-driven marketing initiatives across core and non-core destinations. The role focuses on creating compelling travel products, delivering impactful presentations and training, coordinating with internal and external stakeholders, and ensuring consistent brand communication across all channels. This position plays a key role in enhancing the company's market presence through creative campaigns, strong partner collaboration, and continuous improvement of marketing processes.
RESPONSIBILITIES TASKS
Product Marketing & Promotional Development
• Develop and package thematic travel products tailored to specific markets and customer segments
• Prepare detailed promotional materials including itineraries, brochures, and sales toolkits
• Create and customize PowerPoint presentations for webinars, sales meetings, and partner training sessions
• Support the planning and execution of FAM trips, including coordination of itineraries, materials, and follow-up reports
• Work closely with Product and Sales teams to align marketing initiatives with business objectives
• Conduct market research to identify trends, customer preferences, and competitive positioning
Webinar & Training Support
• Organize and coordinate product training webinars for agents and partners
• Customize content based on regional markets and audience profiles
• Deliver or co-deliver presentations when required
• Track attendance, engagement, and feedback for continuous improvement
• Maintain a library of updated training materials and presentations
Partner Relationship Management
• Maintain strong working relationships with suppliers, and travel agents
• Coordinate joint marketing campaigns and co-op promotions
• Act as a communication bridge between internal teams and external partners
• Support negotiation and alignment of marketing contributions from partners
• Ensure timely follow-up on all partner-related marketing activities
• Maintain close partnership with different consortia, tourism boards and all the alliances
Marketing Campaign Execution
• Assist in the planning and execution of integrated marketing campaigns (online and offline)
• Coordinate campaign timelines, deliverables, and stakeholder inputs
• Monitor campaign performance and prepare post-campaign analysis reports
• Support content creation for email marketing, social media, and trade communications
Graphic Design & Marketing Collaterals
• Design and produce marketing materials such as brochures, flyers, banners, and digital assets
• Ensure all materials are aligned with brand guidelines and visual identity
• Work with external designers or agencies when required
• Update and maintain a repository of marketing assets
Communication with Consortia & Agencies
• Develop customized communications for consortia, mega agencies, and key accounts
• Prepare tailored proposals and marketing content for strategic partners
• Ensure consistency in messaging across all partner communications
• Support participation in trade shows, events, and industry networking activities
Continuous Improvement & Reporting
• Continually learn and research about destinations, products and market trends
• Identify opportunities to improve marketing processes and tools
• Track and report on key marketing KPIs and performance metrics
• Maintain accurate documentation of campaigns, materials, and activities
• Proactively suggest new ideas for product innovation and marketing strategies