Retail Manager

Working location: Ho Chi Minh City | Type of employee: Full-time
Report to: Vice President | Level: Manager
The Retail Manager is responsible for leading the end-to-end launch and development of a new premium multi-brand retail concept in Vietnam. This role will build the business from the ground up, including retail strategy, store launch planning, commercial operations, customer experience, and cross-functional execution. Drive the successful introduction and long-term growth of a large retail destination representing leading global sports and lifestyle brands.
I. Responsibilities:
- Lead the end-to-end launch and operation of a new large/flagship retail concept, from planning through store opening and business growth.
- Develop retail business plans, commercial calendars, product assortment, pricing, and go-to-market strategies in collaboration with regional and internal teams.
- Coordinate cross-functional teams and external partners to ensure successful project execution.
- Drive store readiness, customer journey, visual merchandising standards, operational excellence, and brand experience.
- Monitor business performance, sales, inventory, KPIs, and customer insights to identify opportunities and optimize commercial results.
- Build and maintain strong relationships with brand partners, landlords, vendors, and key business stakeholders.
- Support hiring, onboarding, training, and capability development for the retail team supporting the new concept.
- Identify opportunities to improve retail operations, customer experience, and future expansion initiatives.
- Other tasks assigned by the Company.