Mô tả Công việc
1. Promotion Planning and Follow-up
Manage Promotion calendar to align with Promotion guideline and Customers strategy to deliver business goal
Input volume forecast on Monthly cycle to ensure stock availability/ Weekly follow-up with KAM and DP team to support enough stock for additional activities.
Promotion scheme tracking/Price setting in system after Line Manager and KAM confirm mail posts.
Post- Evaluation for key programs and input to Trade
Marketing Manager for efficiency improvement.
2. In-store Merchandizing Plan
Ensure outstanding Visibility/ Space Share through POSM/ Planogram by campaign.
Manage/ maintain the permanent rental locations effectively with Call-to-Action message
MT visibility management for the category in charged (planning, production, tracking, report)
+ Produce POSM
+ Manage all Marico assets in MT
+ Maintain updated records of purchased products, delivery information and invoices
Propose and deploy display contest plan & deployment for KA/CAT assigned, review actual to submit for payment
3. In-store Activation and Off-take Driven Activities
Activation (Sampling activities from MKT/ PG inline/BA)
+ Find vendor to supply activation
+ Negotiate to get good quotation within budget
+ Follow activation to report (sales/offtake)
+ Coordinate with marketing team and
trade marketing managers to execute sampling calendar plan for NPD in year with allocation by KA group/customer
Initiative other activities to drive off-take to gain market share e.g PG incentives, Sell-in Incentive...
4. Report and Review
Category Performance review and Market intelligence update including internal/ scanned data/ Nielsen/ Kantar Report
Budget control and update. Follow up with other business partners to ensure budget aligned with AOP, or support to prepare business case to request approval for additional budget
Manage Promotion calendar to align with Promotion guideline and Customers strategy to deliver business goal
Input volume forecast on Monthly cycle to ensure stock availability/ Weekly follow-up with KAM and DP team to support enough stock for additional activities.
Promotion scheme tracking/Price setting in system after Line Manager and KAM confirm mail posts.
Post- Evaluation for key programs and input to Trade Marketing Manager for efficiency improvement.
Ensure outstanding Visibility/ Space Share through POSM/ Planogram by campaign.
Manage/ maintain the permanent rental locations effectively with Call-to-Action message
MT visibility management for the category in charged (planning, production, tracking, report)
+ Produce POSM
+ Manage all Marico assets in MT
+ Maintain updated records of purchased products, delivery information and invoices
Propose and deploy display contest plan & deployment for KA/CAT assigned, review actual to submit for payment
Activation (Sampling activities from MKT/ PG inline/BA)
+ Find vendor to supply activation
+ Negotiate to get good quotation within budget
+ Follow activation to report (sales/offtake)
+ Coordinate with marketing team and trade marketing managers to execute sampling calendar plan for NPD in year with allocation by KA group/customer
Initiative other activities to drive off-take to gain market share e.g PG incentives, Sell-in Incentive...
Category Performance review and Market intelligence update including internal/ scanned data/ Nielsen/ Kantar Report
Budget control and update. Follow up with other business partners to ensure budget aligned with AOP, or support to prepare business case to request approval for additional budget
