Responsibilities:
1. Training Strategy & Curriculum Design
• Develop a sales competency framework aligned with each product line.
• Build tiered sales training programs (onboarding, skills, objection handling, value selling).
• Design role-based learning journeys from entry-level to team leaders.
2. Role-Play Strategy & Deployment
• Develop and standardize role-play scenarios aligned with each product line, customer segment, and sales funnel stage.
• Coordinate cross-functional role-play initiatives across all centers to ensure consistent sales messaging and objection handling.
• Train team leaders and senior advisors to become role-play facilitators within their centers.
• Integrate role-play outcomes into coaching feedback loops and performance reviews.
• Design role-play competitions or gamified formats to drive motivation and internal benchmarking.
3. Coaching & Behavior Change
• Deliver training onsite and virtually across centers.
• Shift sales mindset from "easy-close" to value-driven selling.
• Coach frontline sales and center leaders regularly.
4. Operational Integration & Continuous Enablement
• Align training cadence with CRM, sales tools, and incentive schemes.
• Partner with
Sales Managers and Marketing to reinforce training messages and campaigns.
• Establish internal Train-the-Trainer system and continuous learning programs.
5. Others
• Conduct TNS & TNA to design and manage a yearly training calendar and budget that includes both internal and external programs.
• Identify, evaluate and collaborate with external training vendors, coaches, or consultants to deliver specialized workshops that support sales capability building.
• Ensure external training aligns with ILA's dual-product positioning, customer journey, and value-based selling approach.
• Evaluate effectiveness and ROI of each external initiative via post-training assessments and business KPIs.
• 5+ years of experience in Sales Training, L&D, or Sales Enablement in service-based industries.
• Proven experience working with multi-tier product environments (e.g., premium vs. mass).
• Strong coaching and facilitation skills; ability to influence behavior across sales levels.
• Strong understanding of sales funnel, customer psychology, and behavior change models.
• Structured, data-oriented, and proactive mindset.
• Experience in insurance, education, finance, or luxury retail.
• Certification in coaching or training (Train-the-Trainer, Kirkpatrick, etc.) is a plus.
• Strong command in communication in both English and Vietnamese languages.
