1. Sales Strategy & Performance Management
· Develop and execute data-driven sales strategies, volume planning, and dealer allocation plans based on market analysis and demand forcasting.
· Drive market share growth, revenue, profitability, and stock efficiency through structured sales planning and execution.
· Implement and monitor annual and monthly KPIs and enforce corrective actions for underperformance.
· Define dealer-specific sales targets and provide strategic support to achieve them. Support dealers in achieving their sales targets through tailored planning and assistance.
2. Dealer Network Development & Management
· Strengthen and manage dealer relationships through ongoing support, training, and performance reviews to ensure sustainable growth and performance.
· Evaluate dealership P/L, inventory management, operational efficiency, and mandate improvement actions if necessary.
· Lead new dealer network expansion and rationalization based on financial feasibility, market potential, and strategic alignment.
· Enforce compliance with Suzuki CI standards, sales process and pricing discipline, and reporting requirements across the dealer network.
3. Customer Satisfaction & Brand Enhancement
· Establish and control standardized sales process to ensure consistent high-quality customer experiences across all dealers.
· Develop and implement initiatives to improve customer service and satisfaction levels.
· Conduct training and support programs to align dealer operations with Suzuki's brand values.
· Monitor and analyze feedback and enforce corrective measures to prevent brand value erosion.
4. Inventory, Orders & Sales Operations Management
· Oversee order plans and control order allocation to optimize inventory turnover and stock mix.
· Oversee processes related to ordering, pricing policies, and delivery coordination. Align supply chain operations with dealer demand to ensure timely fulfillment.
· Manage inventory aging ratio, stock turnover, and allocation efficiency to balance profitability and supply stability.
· Collaborate with internal teams (Marketing, Finance, Logistics, Production) and Suzuki Headquarters.
· Continuously apply the PDCA cycle to enhance sales processes and performance.
5. Team Management & Development:
· Lead, manage, and develop the DSM team with clear KPI ownership, performance evaluation, and consequence management.
· Develop future leaders through coaching, mentoring, and succession planning.
· Foster a performance-driven culture with clear accountability, ownership, collaboration, and continuous improvement.
Report to: Head of Automobile Sales
