[HCM] Thương Hiệu Điện Tử Và Thiết Bị Thông Minh OPPO Tuyển Dụng Booking KOL/ KOC Full-time 2026

Role Overview
The KOL/KOC Executive is responsible for developing and executing influencer partnership strategies to enhance brand awareness, drive sales performance, and maximize the effectiveness of marketing campaigns. This role oversees the entire KOL/KOC collaboration process, including sourcing, negotiation, campaign execution, performance tracking, budget optimization, and post-campaign evaluation. The position also requires staying up to date with market trends, consumer insights, and the evolving social commerce landscape to recommend initiatives that support business objectives.
Key Responsibilities
Identify, source, negotiate, and coordinate collaborations with suitable KOLs/KOCs based on campaign objectives and product positioning.
Prepare contracts and manage any issues or disputes throughout the collaboration process.
Manage and allocate campaign budgets effectively to maximize ROI.
Select the most appropriate KOLs/KOCs for each marketing campaign based on target audience and business goals.
Coordinate content production with KOLs/KOCs by providing product information, creative assets, reviewing scripts, monitoring video/photo production, and approving final content.
Conduct research on market trends, consumer insights, competitors, and social media trends to identify new opportunities.
Collaborate with cross-functional teams to optimize campaign performance and conversion results.
Maintain and update the KOL/KOC database, including rate cards, partnership history, and performance evaluations.
Track, analyze, and report campaign performance, providing actionable insights and recommendations for continuous improvement.
Requirements
At least 1 year of experience in Influencer Marketing, KOL/KOC Management, Affiliate Marketing, or a related role.
Solid understanding of TikTok Shop, Shopee Affiliate, Livestream Commerce, and social commerce ecosystems.
An existing network of KOLs/KOCs is a strong advantage.
Strong sense of ownership, willingness to learn, and a proactive working attitude.
Ability to write clear campaign briefs and evaluate influencer content quality.
Strong relationships with influencers, creators, agencies, or online communities are preferred.
Excellent communication, relationship-building, negotiation, and time management skills, with the ability to work independently in a fast-paced environment.
Sales-driven mindset with the ability to perform well under pressure.
Passionate about staying up to date with the latest influencer trends, social media platforms, consumer behavior, and industry developments to continuously improve campaign performance.
Strong analytical skills with the ability to identify trends, evaluate campaign effectiveness, and provide data-driven recommendations.
Preferred Skills
Influencer sourcing and relationship management
Campaign planning and execution
Negotiation and stakeholder management
Communication and presentation skills
Trend analysis and market research
Budget management and ROI optimization
Content evaluation and quality control
Performance reporting and campaign analytics
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