PR Account Manager

We are a boutique agency established in 2008, specialising in integrated marketing communications offering two well-defined areas of expertise - Public Relations & Marketing Communications. Since our establishment, we have been chosen and trusted by our valuable customers who are prestigious international and local corporations/brands, ranging from Industrial, Technology, ED to FMCG & Lifestyle.
Currently, we are looking for a talent for a PR Account Manager. Working with us, you not only have opportunities to work with to the prestigious clients but also enjoy a fun yet challenging environment that promises to uplift your skills and career.
Our ideal candidate must have the following qualifications:
· Graduated in communications or related fields (business, marketing, journalism)
· Agency experience is required (2-3 years at least)
· Evidence of communications skills (writing & speaking), project management skills,
· client service skills, understanding of local media landscape (including digital media)
· and knowledge about branding.
· Aptitude to build a network of influencers and journalists
· Industry networks and contacts are beneficial
KEY SKILLS:
· Strong communication with excellent presentation, verbal, data analysis capabilities, and written skills (both in Vietnamese and English)
· Impressive emotional intelligence and interpersonal expertise
· Understanding of media landscape, including social media
· Flair for creativity, strategic thinking, and innovation
· Strong copywriting and marketing mastery
· Commercially aware and business savvy
· Good industry knowledge and experience in building influential networks
· Solid computer skills and excellent project management skills
· An outstanding organization with an ability to manage multiple projects
· Service focused
KEY RESPONSIBILITIES:
· Developing industry, sector, and product focused PR campaigns
· Managing the needs of the clients and their accounts
· Contributing to daily meetings, and liaising and updating clients on PR activities
· Keeping abreast of current PR trends and tools
· Building client relationships and maintaining a network of media contacts including
· journalists, and industry spokespeople
· Spearheading both traditional PR and social media projects
· Developing news angles, stories, and pitches to further the client's profile, products
· and services
· Ability to create communications content including but not limited to press release,
· PR articles, film scripts, and advertising pieces
· Fulfilling the client's key performance indicators and growing accounts
· Being involved in pitching for new business and developing PR proposals
· Managing a high level of client interaction
· Managing and mentoring junior members of staff
SCOPE OF WORK
PR Account Management
· Lead the account team (up to 2-3 people)
· Develop proposals to pitch to client's businesses
· Be the primary point of contact and build, maintain strong, long-lasting client
· relationship
· Provide regular consultancy via email, phone, presentation, screen-share, and in-
· person meetings
· Responsible for keeping current clients satisfied and delivering exceptional client
· service on a day-to-day basis
· Generate accurate reports on the status of existing accounts and new business
· Build the action plan to approach new potential clients and maintain the current
· ones
· Forecast and track key account metrics
Project Management
· Coordinating internal resources and vendors for the flawless execution of projects
· Ensuring that all projects are delivered on-time, within the scope and within budget
· Ensure resource availability and allocation
· Develop a detailed project plan to track progress
· Measure project performance using appropriate systems, tools, and techniques
· Report and escalate to management as needed
· Perform risk management to minimize project risks
· Establish and maintain relationships with third parties/vendors
· Create and maintain comprehensive project documentation
Attractive remuneration will depend on qualifications and range of work experience.